USVI – Perfect Island Escape
Project background
Idea.
Generate wide-spread national coverage for USVI via an integrated hotel/villa promotion program.
Approach.
Create a series of online consumer giveaways that highlight the best USVI has to offer, in addition to leveraging opportunities to partner with high-profile brands.
Brand
US Virgin Islands
Role
Design Director
Year
2013
Category
Web
Campaign portal
Results.
Coverage
Generated more than 13 broadcast media placements resulting in 27 million impressions.
